01
Qualify Lead
Assess fit on budget, urgency, decision structure, and brand ambition before booking strategy calls.
The playbook standardizes how partners source leads, run calls, protect margins, and pass clean briefs to HQ.
01
Assess fit on budget, urgency, decision structure, and brand ambition before booking strategy calls.
02
Use the HQ call framework to capture business goals, constraints, expected outcomes, and stakeholders.
03
Submit scope and commercial draft to HQ for margin, risk, and capacity validation before presenting.
04
Collect deposit and signed scope before handoff. No deposit means no production slot.