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Brand Craft • insight • 5 min read
Luxury Homepage Hero Video Best Practices
How to use cinematic hero video without compromising clarity, restraint, or load quality.
hero videowebsite load qualityluxury web design
Hero video should support hierarchy, not compete with core message and CTA.
Use muted loop, optimized encode, and poster-first loading strategy.
Always provide reduced-motion and static fallback handling.
FAQ
Should hero video autoplay?
Yes when muted, optimized, and paired with a clear static fallback.
How long should hero loops be?
Usually 6 to 12 seconds with seamless loop points.